Flinders + Co. is a food service meat distribution company.
But we’re also a family company with farming roots.
We’re a dedicated team with a bold vision for the future. We’re leaders and listeners, collaborators and innovators, partners and suppliers. We want to do more than simply ‘sell meat’.
We want to help Cultivate a Better Food World.
Flinders + Co. started life as a boutique lamb brand – “Flinders Island Meat“.
Founded by David Madden in 2010, he took a giant leap of faith by moving to a small island in the middle of Bass Strait.
By 2018, Flinders Island Meat had grown to distribute not just our own lamb, but a portfolio of other outstanding producers to chefs in Victoria.
A new name, and a new vision was needed.
Flinders + Co is that new name. To Cultivate a Better Food World is that new vision.
It was born out of an inherent desire to do good. But also from an awareness that more than ever – consumers care – and are willing to follow brands they believe in.
Our vision drives every decision we make as a business. And our Four Pillars of ‘Cultivate Better’ define how we hope to help achieve that vision.
Our success is measured by the projects we complete that fit under these Four Pillars.
“There is no-one else in the meat industry doing what you guys are doing. Not in Australia, and I can’t think of any meat supplier in the world doing this stuff. It’s amazing.”
“Flinders + Co have been our primary meat supplier due to the quality of the produce and their ethics, which mirror our own. They are honourable trend setters, with the best intentions.”
“There is a great story behind this small family owned company, and a lot of passion for their unique and special products.”
“A lot of what Free Range is about is doing the right thing by the pigs. We want the pigs to be happy”