We are about more than just meat. We want to ask the hard questions and tackle the big issues. Issues of sustainability, ethics and the environment. Questions of provenance, health and humanity.
This is our creed, and we strive to live it every day.
Sustainability is a term that gets used a lot, but what does it really mean?
To us, it means examining every business activity, from a beef supplier in Gippsland, to the packaging in our factory. From the truck making a delivery, to the paper the invoice is
With every activity, we ask – is this sustainable long term?
Click here to view our Sustainable Projects
Sustainable practices should also be considered through the prism of the environment.
We want to support those producers who are committed to
minimizing negative impacts to the environment.
We know protecting the natural environment is key to our future – and we know it is something diners are also passionate about.Click here to view our Environmental Projects
We know we are setting ourselves a big challenge. We know we won’t always get it right.
But we believe if we don’t try, we’ll never achieve anything.
Being responsible is about not turning a blind eye. Not leaving it for ‘someone else’. Not ignoring a thorny issue.
It runs from issues on the farm, to the people in the industry, to the consumers in the restaurant.
Whether it be a supplier, a customer, or a colleague, healthy
relationships are key.
We don’t see ourselves simply as a supplier, dealing in one-way transactions.
We want to partner with like-minded people, and work as a team to help them achieve greater success.
How can we impact some of the issues people in our
Training, skills, staff shortages.
Drought, isolation, price swings.
We want to help with issues like these. We might not have the answers, but we want to ask the question – how can we help?Click here to view our Industry Projects
Life is about more than just meat (sometimes we have to remind ourselves of that!).
We want to help those who are less fortunate than us with a leg up.
We actively partner with a number of organisations that are helping to solve some of the most important issues we face as a society today. We love their work.Click here to view our Community Projects
Strip away all the pretense, the story, the background and the marketing.
The product should always be able to stand on it’s own two feet – and still be exceptional.
We know diners and our customers care about cultivating better.
But the first priority is always that most important of moments – when they take the first bite.Click here to view our Quality Projects
Provenance is what we built our business on Flinders Island on.
Diners want to know the story of their food. They want to know the name of the farmer, and to hear about what they do.
But there are many false claims made around provenance.
We must ensure we always champion producers with true provenance.Click here to view our Provenance Projects
Animal welfare is a term that gets used a lot.
We aim to go beyond just scratching the surface, and discover those producers who are leading the way on improving animal welfare standards.
They are the farmers and producers we want to work with – and the ones that consumers want to hear about.Click here to view our Ethics Projects
Service is not just delivery days or response times (though we know those are extremely important).
It’s also about us taking a holistic view of our customer’s businesses.
We want to develop strategies that help value add to their bottom line. It’s about scratching beneath the surface and listening, really listening, then understanding, and delivering.Click here to view our Service Projects
Innovation to us means always looking at things afresh.
We want to continually ask ourselves if we are doing the right thing, or simply the wrong thing “righter”.
We need to listen to our customers and suppliers problems very closely to really understand how we can innovate solutions.Click here to view our Innovation Projects
The last, but in many ways the most important.
Truth, transparency and integrity are not just buzz words for us.
They go to the core of our values and our identity. They are the foundation upon which all trust is built.
We commit to speaking our truth, whatever the consequences.Click here to view our Truth Projects
Words aren’t enough. To achieve our vision, we must take action. Within our Four Pillars framework, there are 12 focus areas that we believe we need to work on in order to achieve our goal.
Underlying that framework is a portfolio of real projects that we believe will help us to achieve our vision. Browse through a selection of completed, current, and future projects below.